During my 40 years in business, working as a small business advisor, I’ve learned that it’s better to learn from other people’s mistakes than your own. That’s why I’ve put together a list of some of the most common errors I’ve seen over the years.
I’ve
borrowed the cash I need to start from my best mate.
I know what you’re thinking; it
can’t go wrong!
WRONG – He’ll call you every day, he’ll start
telling you what to do, he’ll want his cash back for something else; whatever
happens this is the surest way to say bye-bye to your best buddy.
If your business is that good –
borrow the money from a bank or try one of the government backed schemes
(you’ll need to Google “business loans” to find them) not family or friends,
it’s the quickest way to lose even the best friend.
Jumping
the gun
You’ve just invented, the “next
best thing.” It can’t fail and everyone loves the idea. So you go out and raise
the cash and get going straight away before someone else steals the idea.
WRONG – Just listen to my little tale of woe:
A friend of mine had a fabulous
idea. She invented a flag which she thought she would sell to undertakers to
give to people driving in funeral processions. She bought thousands of black
flags and that’s when her problems started. She’d paid too much, made no
profit, the flags fell to pieces as you drove along and… the Funeral Directors
hated them.
Take your time, research the market and think about why no-one else has
done it before. It’s probably because it’s not a very good idea. Better still, talk to me or someone like me,
trained to ask the right questions.
You
don’t need a limited company
All you want to do is to clean
windows for a living; it’s simple, effective honest work. You’ll keep the
proper books so you won’t need to get into complicated company stuff.
WRONG – Your first job is doing the windows of
the local BMW showroom. You deal with the front windows with no problem, it’s a
breeze. The back of the site is more difficult; all of the new cars are stored
there and it’s difficult to get to the top windows. You manage it but the
bottom of the ladder slips. You fall on to a brand new 7 series, you bounce off
and then roll down the hill, bucket and squeegee in hand, breaking windscreens,
denting roofs and so on. The damage comes to £65,000 and you, my friend, will
have to pay it all.
If you had a limited company you would not have had to pay anything
even though it was your stupid mistake. Oh, and don’t be fooled – public
liability insurance doesn’t always pay out!
Business
plans are for banks
You really don’t have any need
for a business plan and you certainly don’t have the time to waste preparing
one. Anyway you can download them from the bank and fill them in online.
WRONG – of course you don’t have to have a plan
and the ones you get from the bank are very good – for the bank! The problem is
that without a plan, you won’t have a clue how you are doing.
A proper business plan gets you
to think – in advance – of all the mistakes and problems you might face and how
you will deal with them. It will give you a map of your future, something by
which you can compare your progress. A business plan is vital!
The
internet will make me a million overnight
The Internet is the simplest
and cheapest way to start up a business. The Internet is a fantastic resource
and it’s making many people very rich.
WRONG? No! Everything I’ve just said is true but…
does it apply to you?
It’s really easy to set up an
eBay shop, to get products on Amazon but the reason we don’t all do it, is
because it takes a lot of time and effort to make money. Selling on the
internet is not just about having a shop; it’s about getting your name known,
convincing people to buy and it takes time, perseverance and knowledge to get
anywhere – just the same as it does with any other platform.
I’ve spent a long time in
business and I’ve seen a lot of very good people fail. Not because they were
stupid nor because they had bad ideas. They failed because they fell into some
of the simple traps I’ve outlined here. You need to plan any new business very
carefully before you launch. Think things through in detail before you jump and
don’t hesitate to seek advice – but make sure it’s from someone who knows what
they are talking about!
Many
thanks to Chris H. for this brilliant blog post
about what not to do if you are starting up! Chris is a Lawyer and Business
Expert, a PPH Super Hero and he is also one of our Ambassadors. He
specialises in business plans, consultancy and in providing legal advice. Check out his Hourlies and
if you need some advice from an expert with over 40 years of experience,
he’ll be happy to help you out!
